Join our Telegram community

What is the number one cause of being overweight? It depends who you ask.

Ask a medical expert, and the answer is “eat better, get more exercise”. Ask an exercise professional and they’ll tell you “Work your biggest muscles such as legs with heavy weights and eat more protein”. Are any of them correct?

Our trust for doctors is decreasing

Many people express their frustration with messages from “official” sources such as medical doctors, with comments like “one minute we’re told to do this, next we’re told it’s bad for us”. I am not saying doctors shouldn’t be trusted, but at the same time I can understand why many of us don’t continue to have a high degree of faith.

Trust in doctors has plummeted by 75%. What can be done?

Advisory Board

All doctors, exercise professionals, dietitian and other experts agree on one thing, that the most important this is to do with behaviour. But do we ever ask experts on behaviour, for their opinion?

What is a behavioural scientist?

Behavioural scientists conduct research that is informed by their knowledge of economics, psychology, sociology, and management studies, and run experimental studies to generate insights into the why (causal) and how (mechanisms) of human behaviour and decision-making.

Ask behavioural scientists

There is also a behavioural scientists perspective, which is significantly different to the standard narrative. My interpretation of what a behavioural scientist would respond to the question, “what is the number one reason overweight is on the increase?”. Their answer would be:

The number one cause of being overweight, is mostly being surrounded by other overweight people

A typical behavioural scientist

Disclaimer: I don’t know of any behavioural scientist that has said this directly. But you have to interpret indirectly some of the following articles. They are all to do with concepts such as ‘following the crowd’ or the ‘bandwagon effect’.

The idea being that the more normal certain behaviours are projected to us through our surroundings, the more we take them on.

Crowd behaviour

If you’re interested in crowd behaviour, or don’t believe the power of collective crowd consciousness and thinking, then please read these articles.

Crowd Psychology – Wikipedia

2017, The Science Behind Why People Follow the Crowd – Psychology Today

2018, The secret science that rules crowds – BBC

2014, Humans Naturally Follow Crowd Behavior – The Wall Street Journal

2018, Walking together: behavioural signatures of psychological crowds – The Royal Society

These days you don’t have to walk with in a crowd

Thanks to the power of digital technology we can join crowd instantly and for incredibly low cost. With a mobile, tablet or computer, and internet connection, we’re ready to find our people. People that will motivate and support us to be better versions of ourself.

Tech giants know this, and want to take advantage of our discussions

It’s my guess that you’re already a member of multiple crowds through technology such as WhatsApp, Facebook, Instagram, Twitter and more. The trouble with all these platforms and companies, is that they are snooping on your conversations, and using the conversations you thought are benign and between you and your people, to market services to you.

But WhatsApp doesn’t snoop on messages!

Well, yes, for now. But they are still providing other data to their parent company Facebook. They are providing multiple data points, which doesn’t include the details of your messages, will inform their marketing machinery in ways that mean you, and your contacts will be advertised to on Facebook and other platforms such as Google.

We use Telegram

I am hoping you are convinced to give Telegram a go, and join our Channel. Maybe you’ll go as far as ditching WhatsApp for Telegram, as your main chat, audio and video call tool.

Click the button to see a preview of updates.